Adapt to The Times and dare to change, which drives Cobos to transform from a traditional vacuum cleaner manufacturer into a company with its own brand, and develop in multiple categories and tracks, and become one of the leading brands in the current service robot market and smart living appliances.
Combing the history of the development of Cobos, the category layout of both “depth” and “breadth” is the mystery of its standing for many years.
Cobos Group was founded in 1998. In the 25 years of its development, the group has been at the same pace as China’s development, and has undergone three major transformations: from traditional vacuum cleaner manufacturing to the independent brand of sweeping robot; From sweeping robot to home robot complete product line; Open the multi-brand development strategy, innovate and launch the Tianke brand positioned in the field of intelligent living appliances, and form a multi-brand, multi-category, multi-track layout with the Cobos robot and a little brand positioned in the service robot track.
Cobos originally started from the traditional vacuum cleaner OEM, at that time, a family has a vacuum cleaner is a symbol of a new lifestyle, the vacuum cleaner market space has gradually expanded, everyone has entered the vacuum cleaner circuit. But Cobos’s insights and thinking about the industry are ahead of their peers.
Since the basic cleaning function has been satisfied, why can’t the vacuum cleaner become more intelligent? Cobos’ ability to learn and digest and reaction speed show the unique innovation ability of Chinese enterprises. In order to make this idea land, the company set up a research and development team and intellectual property department focusing on the topic of home service robots in 2000, and developed the first sweeping robot Dibao in 2007.
Since then, Cobos has opened the expansion of the complete product line from sweeping robots to home service robots, and began to not only be satisfied with helping consumers solve the cleaning problem of the floor, but also focus on freeing humans from heavy housework. In 2010, the air purification robot “Qinbao” came out, in 2011, the home window cleaning robot “window treasure” was born, so far, Cobos home service robot has completed the extension from the ground to the three-dimensional space.https://www.saulcontrol.com/shop/
While continuously expanding new scenarios, Cobos is also exploring more incremental markets. In 2022, it released the first intelligent grass cutting robot GOAT G1, opening the grass cutting robot 2.0 era, which also allowed Covos to achieve a breakthrough in home service robots from indoor to outdoor.
In addition to the deep cultivation in the household field, Cobos robot also continues to make efforts in the field of commercial service robots, and launched the industry’s first commercial cleaning robot DEEBOT PRO K1 and M1, which provide leasing mode, at the press conference last year, aiming to provide solutions for more finance, retail, real estate and other fields.
“Under the mission of ‘Let robots serve everyone’, Cobos robots are accelerating the introduction of robots suitable for more and more scenarios through integrated innovation, we believe that 10 years later we will share, work with and live together with various forms of robots, and we are more confident that there will be a lot of Cobos robots.” Qian Cheng, vice chairman of Cobos Group and CEO of Cobos Robotics, said at the group’s 25th anniversary celebration.
While Cobos continues to improve the “depth” of its category, it is also starting to extend the “breadth” of the brand. In 2019, with the establishment of smart home appliance brand Tianke, the Group opened the strategy of multi-brand, multi-category and multi-track, and once again embarked on the road of change.