In the fierce market competition environment, the price war between domestic manufacturers.

From 2021 to 2023, the average price of six axis cooperative robots in Xinjiang is 65,900 yuan/unit, 61,400 yuan/unit, 56,600 yuan/unit, and the price has declined year after year.

S-073N 3BHB009884R0021 At the same time, the sales volume of four-axis cooperative robots and composite robots, which showed an overall increase in price, showed a downward trend, and from 2021 to 2023, the sales volume of four-axis cooperative robots was 14,600 units, 12,500 units and 11,800 units, respectively. Sales of composite robots were 1,218 units, 1,560 units and 960 units, respectively.

In the same period, the six-axis cooperative robot Zu series with the highest card shipments, the average price was 63,200 yuan/unit, 63,600 yuan/unit, 5800 yuan/unit, and the price was also declining year by year.

Due to its own strong brand advantages and customer loyalty, the average sales price from 2021 to 2022 is about $31,800 (about 231,300 yuan), much higher than the overall price level of domestic brands.

“Some domestic robot companies are impetuous, lack of continuous pursuit of details, lack of the pursuit of the ultimate spirit of industrial products.” The gap is not technical, but cognitive. In addition, the domestic market is often caught in a vicious “price war”, with low prices to create a sensation; But the development of technology is often overlooked and doesn’t get more attention.” A collaborative robot executive said in an interview with reporters.

S-073N 3BHB009884R0021 ABB

Under the cover of the “haze” of the price war, the gross profit margin of the Yue Jiang has fluctuated, and the gross profit margin of the Yue Jiang has dropped from 50.5% to 43.5% in the past three years. Since 2022, the gross profit margin of Yue Jiang has been lower than the level of the same period of the festival card, and the gross profit margin of the festival card reporting period is close to 50%.

It is worth mentioning that in 2023, the gross profit margin of Yue Jiang six-axis cooperative robots increased, which the company explained to improve cost management and expand the economies of scale of production activities, and in 2022, some of the newly launched six-axis cooperative robots were tested in 3C manufacturing scenarios, and gave a lower gross profit margin.

S-073N 3BHB009884R0021 The decline in the level of gross profit margin is also related to the rise in the cost of sales in the same period, from 2021 to 2023, the company’s sales costs were 86.2 million yuan, 143 million yuan, 162 million yuan, accounting for 49.5%, 59.2%, 56.5% of the same year’s revenue, respectively. The cost of raw materials accounts for nearly 80% of the cost of sales.

“The cost of a collaborative robot is made up of the cost of its hardware and the cost of its use, and what manufacturers have to do is balance the two. If you want to reduce the cost of hardware, you must optimize the supply chain through large-scale production, not change a component. “A purely low-cost collaborative robot is not necessarily cost-effective, and it may not have a long life.” Yue Jiang technology co-founder and deputy general manager Liu Zhufu said.

Today, the aftermath of the cobot price war is still unfolding. Hong Kong IPO, for Yue Jiang, is undoubtedly a decisive battle concerning the fate. Success means that the company will be able to use the power of the capital market to further increase research and development and expand the scale of production, so that it is possible to re-achieve the transcendence of the card. Failure may mean falling behind in the “three collaborative robots”, or even facing the risk of being overtaken by other competitors.