At present, building a new model of industry development has become the fundamental solution to solve the problem of real estate development. The traditional real estate development model is undoubtedly difficult to adapt to the new market environment, how to integrate high quality, new technology and good service into the project development? How to go from “delivering the house” to “delivering the life”? How to jump out of the traditional development thinking, with excellent product power to win customer recognition? Established in 2020, Chen Jia Development Group Limited (hereinafter referred to as “Chen Jia Development”) has delivered a brilliant answer. In the past three years, based on the real estate investment and development concept of “heart to perfection” and unique artistic style, based on “design innovation” and “high-end quality”, Chen Jia Development has successfully created landmark residential projects such as Wuhan Chen Jia 100, Changsha Jiachen Road and Chengdu Jiapai Road, and has brought new vitality to the industry with a new generation of products.
The bottom logic of high-end housing: Kung fu should be both inside and outside
For example, Chen Jia Development’s first project in the western region of China – Chengdu Jiabai Road, which was formerly known as the “world’s first Armani Art Apartment”. After taking over in 2021, TPK invited a number of international first-class design teams to deeply transform the project, striving to present the ultimate aesthetics in architectural structure, garden landscape and interior art, so that the artistic atmosphere is filled with all aspects of residential life. In the view of the outside world, art is the highlight of Chengdu Jiabaidao products, but the thinking of Chen Jia Development for this project, but not only stay in the external “art” expression. Zhou Miao, general manager of Chen Jia Development Planning and Design Center, said: “High-end art residence is by no means a simple pile of high-end products and artworks. What we provide to our customers is not only a quality house, but also a living concept and lifestyle. We want to provide the best solution for our customers’ future life.” In Zhou Miao’s view, art and high-end are only the external forms of expression of houses. The fundamental of residential design is to help customers solve various problems in house use and life scenes. Therefore, in the design presentation of Chengdu Jiabai Road project, Chen Jia Development spared no cost to make drastic adjustments to the original design scheme of the project, so that the overall style can better combine the beauty of international art and Chengdu local culture; At the same time, on the basis of the basic engineering that users can not see, the development of Chen Jia has also worked hard as always. Zhou Miao believes that the more hidden the project, the more can reflect the quality of the real estate and real investment. In moisture equipment, circuit laying and other links, Chen Jia Development will give priority to the top products or customized products of the industry’s leading brands, so as to build a space structure for users to easily enjoy high-end lifestyle; In addition, in order to meet customers’ customized needs for life scenes, intelligence has become one of the focuses of technology creation under the artistic appearance of Jiabaidao project.
Before selecting the smart solution, TPK screened a number of high-end brands and evaluated the target customers’ preferences and lifestyles in different dimensions. Zhou Miao said that the domestic intelligent industry is still an emerging industry, and some brands lack experience in the field of home power distribution. If the stability and compatibility are not prominent enough, it will bury hidden dangers for the reliability, convenience and safety of users’ subsequent lives. Therefore, how to choose a cooperative brand with strong comprehensive ability, through its stable and reliable smart home products, to help Chengdu Jiabaidao to build the goal, and can also meet the effect of high-end art residence display, while providing a variety of types of customized services and after-sales service, has become an important expectation of Chengdu Jiabaidao project.
Based on the overall construction goals and needs of Chengdu Jiabaidao, Schneider Electric, which stands out after multiple screening, provides integrated smart home and traditional electrical solutions, including Zhenbao series KNX smart home control system, Yichang series visual intercom center control screen and Yueyuan series switch socket, etc., to create detailed and appropriate home electrical life solutions for customers