Control Techniques and KB Electronics, subsidiaries of the Nidec Group, are pleased to announce that, as of May 1, 2024, the brand will be upgraded and integrated with the NIDEC Group brand as Nidec Drives.

PP885-3BSE069276R1 This decision was made for strategic planning and development reasons. Control Techniques and KB Electronics have over 50 years of experience in the drive industry and represent the spirit of innovation and trend-setting. The brand change to Nidec Drives is in line with their forward-thinking approach and commitment to staying upstream in an evolving market.

It is important to stress that this change does not affect any products or services offered by Control Techniques and KB Electronics. Their product line will continue to maintain the high level of quality, innovation and service that their customers have come to expect. There will be brand and visual changes to social media, product labels and brochures, but customers can rest assured that these changes will be driven by the same dedicated team of experts.

PP885-3BSE069276R1

PP885-3BSE069276R1 This strategic decision means that the two subsidiaries will work more closely with Nidec. Nidec is a global brand, and this decision will also enable Control Techniques and KB Electronics to leverage Nidec’s power and resources to create more opportunities for innovation and growth by creating more solutions that customers want and need. Control Techniques and KB Electronics believe that this change will strengthen their relationships with partners and will also facilitate a more efficient and effective customer experience.

Nidec Drives, as it moves towards this new chapter, is firmly committed to its existing values of prioritising customer success and satisfaction. If you need further information on this process, please contact your local Nidec Drives Drive centre, they are ready to help with any of your needs.