Suppliers gradually find the business direction, differentiation and healthy competition

In the past two years, although the market competition is fierce, but gradually to the development of differentiation, suppliers have changed their ideas: no longer all crowded on a chaotic track to start, explore around, but divided into a number of “group” competition, each looking for their own business positioning and way out.

When the industry is just emerging, it is difficult to identify which subsector has potential, which product solutions have sustained demand, and it is difficult to determine the business direction combined with the advantages of manufacturers themselves. Everyone is afraid of missing the opportunity, so manufacturers have made various attempts, homogenization for a long period of time, followed by a price war that lasted one or two years.

PXI-8423 After several years of rough and tumble and difficult homogenization competition, many manufacturers have found their own way. Some decided to do products rather than integration; Some identify deep into a certain industry; Some have chosen to change the direction of their business and no longer focus on visual products. At the moment, it is difficult to conclude who is the best choice, but you can see that manufacturers are generally more pragmatic, eliminating a lot of publicity and gimmicks, and doing things in a down-to-earth atmosphere, and price competition is also shifting to products and delivery.

Taking the handling of loading and unloading (including dismantling and palletizing) scenario as an example, the standardization of product solutions is relatively high, and there are relatively many manufacturers in the layout of this field, but the respective segments and business models are also different. Such as Mercamander, migration technology and other manufacturers have strong software capabilities and perfect supporting services, and have gained advantages in high-standard industries such as auto parts.

The reshuffle is still continuing, and quickly finding the right direction is the premise of winning: some manufacturers have made clear their positioning and business model, anchored the direction between product and integration cooperation, scene development and delivery, and were able to grow rapidly, such as transferring technology; Some companies are moving slower and are still finding their way, and short-term declines and even exits are not uncommon.

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Find the right positioning, deep subdivision track

PXI-8423 The industrial 3D vision industry still has huge potential, how can manufacturers break through the fierce competition? Based on the above analysis, mainly do the following things:

① Core idea: Find their own positioning, industry users need is a deep understanding of visual products and scenes, concentrated resources are easier to do.

② Products and applications: software and hardware self-research to build product core competitiveness, improve products and supporting services in the subdivision circuit. Identify the industry and scene, in the more mature transport category at this stage, deep subdivision industry; Find opportunities for product standardization in new applications such as welding and gluing.

③ Confidence is gold, look at the industry with the perspective of development: perhaps the development speed of industrial 3D vision at this stage is not fast enough, the attraction of income is not strong enough, but as long as the direction is correct, go down, stick to it will always be a winner.